{"id":1223,"date":"2020-01-14T22:39:19","date_gmt":"2020-01-14T22:39:19","guid":{"rendered":"https:\/\/www.danielparente.net\/en\/2020\/01\/14\/3-ways-vr-ar-became-a-reality-for-brands-at-ces\/"},"modified":"2020-01-14T22:39:19","modified_gmt":"2020-01-14T22:39:19","slug":"3-ways-vr-ar-became-a-reality-for-brands-at-ces","status":"publish","type":"post","link":"https:\/\/www.danielparente.net\/en\/2020\/01\/14\/3-ways-vr-ar-became-a-reality-for-brands-at-ces\/","title":{"rendered":"3 ways VR\/AR became a reality for brands at CES"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>For many VR\/AR activations, the experience is only as good as the 360-degree video that feeds\u00a0it.\u00a0Capturing this\u00a0content\u00a0requires a 360-degree camera, which records not only the main focus\u00a0of a picture or video but everything around it. This allows the viewer to choose what they want to see, hear and experience.<\/p>\n<p>\u201cAnybody can put together a couple of sensors and make a camera,\u201d says Michael Shabun, VP of marketing at 360 camera manufacturer Insta360. \u201cThe trick is in the software, and we identify ourselves as a software company first and foremost.\u201d<\/p>\n<p>Insta360 launched out of a college dorm just five years ago; today, it\u2019s a global leader in the technology.<\/p>\n<p>\u201cYou can now give [these cameras] to traditional filmmaking teams that have very limited experience in VR,\u201d says Shabun, \u201cAnd they can edit this content, just like they would normal, flat video content.\u201d<\/p>\n<p>Check out the video above for more from Shabun at CES.<\/p>\n<\/div>\n<p><script type=\"text\/javascript\">!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '444187019640480'); \/\/ Insert your pixel ID here.\nfbq('track', 'PageView');<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/adage.com\/article\/special-report-ces\/why-these-3-vrar-companies-are-vying-attention-marketers-and-agencies\/2226686\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] For many VR\/AR activations, the experience is only as good as the 360-degree video that feeds\u00a0it.\u00a0Capturing this\u00a0content\u00a0requires a 360-degree camera, which records not only the main focus\u00a0of a picture or video but everything around it. This allows the viewer to choose what they want to see, hear and experience. \u201cAnybody can put together a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[168],"tags":[],"class_list":["post-1223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xr"],"blocksy_meta":[],"jetpack_featured_media_url":"https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2020\/01\/3-ways-VRAR-became-a-reality-for-brands-at-CES.jpg?strip=all","jetpack_shortlink":"https:\/\/wp.me\/p2TFCd-jJ","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts\/1223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/comments?post=1223"}],"version-history":[{"count":0,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts\/1223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/media\/1224"}],"wp:attachment":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/media?parent=1223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/categories?post=1223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/tags?post=1223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}