{"id":1508,"date":"2020-01-24T20:41:26","date_gmt":"2020-01-24T20:41:26","guid":{"rendered":"https:\/\/www.danielparente.net\/en\/2020\/01\/24\/green-man-gamings-new-program-simplifies-the-publishing-process\/"},"modified":"2020-01-24T20:41:26","modified_gmt":"2020-01-24T20:41:26","slug":"green-man-gamings-new-program-simplifies-the-publishing-process","status":"publish","type":"post","link":"https:\/\/www.danielparente.net\/en\/2020\/01\/24\/green-man-gamings-new-program-simplifies-the-publishing-process\/","title":{"rendered":"Green Man Gaming\u2019s new program simplifies the publishing process"},"content":{"rendered":"

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This article is made possible by Intel\u2019s GameDev BOOST program<\/a> \u2014 dedicated to helping indie game developers everywhere achieve their dreams<\/em><\/p>\n\n

Green Man Gaming isn\u2019t the most straightforward name for an online retailer. But it has some sentimental value for cofounders Paul Sulyok and Lee Packham, who first talked about starting the company while at a London pub called The Green Man. They borrowed the name, created a mascot (an alien life form known as Alf), and launched GMG in 2010.<\/p>\n

Over the last decade, Green Man Gaming has become a popular destination for purchasing digital games<\/a>. It works with companies like Steam, Uplay, Origin, and the Epic Games Store to sell game keys that customers then redeem on those respective platforms. It\u2019s like a one-stop shop for PC gaming (and for some console games as well).<\/p>\n

What makes it so popular is its global reach: GMG operates in 195 countries and is available in 11 different languages, supports 22 forms of currency, and uses 120 different payment systems. In recent years, however, GMG has become much more than a store. One growing sector is its publishing arm, which helps indie developers with funding and distribution.<\/p>\n

GMG has published more than 20 games so far, and plans on doing more across PC and\u00a0consoles. And while it has been a successful venture for both the company and its developers, GMG realized that it needed to diversify its offerings to help even more indie studios stand out in such a competitive market.<\/p>\n

\u201cTraditionally in the publishing world, you have a developer who develops the game, and then the publisher steps in and does the marketing, the PR, and all of the box and retail channel distribution,\u201d said CEO Paul Sulyok. \u201cIncreasingly these days, game developers are looking for opportunities to be able to retain the community themselves, retain the IP themselves, and they don\u2019t need the full suite of services that traditional publishers offer.\u201d<\/p>\n

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That\u2019s a major reason why GMG came up with a new initiative called the Digital Partners Program (DPP), which simplifies the publishing process. Instead of forcing developers into a one-size-fits-all publishing deal, DPP allows them to pick and choose what types of services from GMG \u2014 ranging from marketing and PR to working with influencers \u2014 that would help them the most.<\/p>\n

\u201cSophisticated developers these days have got tremendous followings, or they\u2019ve got some bits of the puzzle. What they might not know is, \u2018How do I run a box distribution deal?\u2019 Well, we can do that. \u2018How do I run a global pricing program with region locks?\u2019 We can do that. And so DPP is a cheaper and easier way for developers. We\u2019re just deconstructing that relationship, and making it more of an \u00e0-la-carte-type scenario,\u201d said Sulyok.<\/p>\n

Helping developers succeed<\/h2>\n

The first studio under the Digital Partners Program is 10 Chambers Collective, a Stockholm, Sweden-based company made up of industry veterans. GMG is helping 10 Chambers on the global distribution of GTFO, a four-player cooperative horror shooter that\u2019s currently out in early access on Steam.<\/p>\n

\u201cThey\u2019re the guys that produced Payday 2, so they\u2019ve got a tremendous heritage and they really understand how to put together an engaging and exciting game proposition for customers,\u201d Sulyok said of 10 Chambers. \u201cRather than offer them a chunky publishing deal, we\u2019re offering them a smorgasbord of stuff that they might like to do.\u201d<\/p>\n

Sulyok explained that at any point in time, GMG is tracking hundreds of games and developers that it might want to work with (either for retail or for publishing). The company even has an area in its office with PCs dedicated to testing some of those games. That\u2019s how GMG found 10 Chambers: The testers couldn\u2019t stop playing GTFO, and their play sessions would often draw big crowds around their desks.<\/p>\n

But good gameplay is just one of the factors GMG looks for in partners. It wants to work with teams that already have a strong track record in the industry, and games that have the potential to create and sustain active communities. Sulyok cited Stormworks: Build and Rescue as a perfect example of the latter, which encourages players to build and share their custom-made craft with each other.<\/p>\n

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Long-standing partnerships with companies like Intel also help GMG find more games.<\/p>\n

\u201cThe individuals within Intel are incredibly agile. They\u2019re incredibly enthusiastic. They will go the extra yard to make an introduction to a game developer, to make an introduction to a hardware manufacturer, to sponsor an event or to sponsor something else on Green Man Gaming,\u201d said Sulyok.<\/p>\n

The GMG advantage<\/h2>\n

Through publishing and the Digital Partners Program, GMG wants to help developers avoid common pitfalls so that they can maximize the commercial potential of their games.<\/p>\n

\u201cWe see hundreds and hundreds of games being launched every year on Green Man Gaming, and we see the same mistakes being made by publishers, professional publishers, over and over again, or by developers, over and over again,\u201d said Sulyok. \u201cSo we\u2019ve got a great deal of experience on how to position a game, how to support a game, and how to ensure that the game actually delivers on its potential.\u201d<\/p>\n

And once a published game (or any other game for that matter) makes it into the Green Man Gaming store, the company can leverage all sorts of data and analytics to make sure it reaches as many eyeballs as possible \u2014 selling games, as Sulyok likes to say, is in their DNA. GMG looks at a customer\u2019s purchase history, wish list, game-playing habits, and more to strategically suggest new games they might like.<\/p>\n

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That knowledge base is yet another advantage in Green Man Gaming\u2019s toolkit, understanding when and how to reach out to its thriving community of gamers.<\/p>\n

\u201cWhen it comes down to launching a new title, Green Man Gaming is very strong because we\u2019ve got a customer base that we can appeal to, and that customer base will buy a whole slew of different games from us,\u201d said Sulyok.<\/p>\n\n

Sponsored articles are content produced by a company that is either paying for the post or has a business relationship with VentureBeat, and they\u2019re always clearly marked. Content produced by our editorial team is never influenced by advertisers or sponsors in any way. For more information, contact sales@venturebeat.com.<\/em><\/p>\n<\/p><\/div>\n

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Original article by VB Staff <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[ad_1] This article is made possible by Intel\u2019s GameDev BOOST program \u2014 dedicated to helping indie game developers everywhere achieve their dreams Green Man Gaming isn\u2019t the most straightforward name for an online retailer. But it has some sentimental value for cofounders Paul Sulyok and Lee Packham, who first talked about starting the company while […]<\/p>\n","protected":false},"author":1,"featured_media":1509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[17],"tags":[],"class_list":["post-1508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-pr"],"blocksy_meta":[],"jetpack_featured_media_url":"https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2020\/01\/Green-Man-Gaming\u2019s-new-program-simplifies-the-publishing-process.png?strip=all","jetpack_shortlink":"https:\/\/wp.me\/p2TFCd-ok","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts\/1508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/comments?post=1508"}],"version-history":[{"count":0,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts\/1508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/media\/1509"}],"wp:attachment":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/media?parent=1508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/categories?post=1508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/tags?post=1508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}