{"id":159,"date":"2019-06-02T06:44:06","date_gmt":"2019-06-02T06:44:06","guid":{"rendered":"https:\/\/www.danielparente.net\/en\/2019\/06\/02\/creative-disruption-the-impact-of-emerging-technologies-on-the-creative-economy\/"},"modified":"2019-06-27T22:23:47","modified_gmt":"2019-06-27T22:23:47","slug":"creative-disruption-the-impact-of-emerging-technologies-on-the-creative-economy","status":"publish","type":"post","link":"https:\/\/www.danielparente.net\/en\/2019\/06\/02\/creative-disruption-the-impact-of-emerging-technologies-on-the-creative-economy\/","title":{"rendered":"Creative Disruption: The impact of emerging technologies on the creative economy"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Artificial intelligence, augmented\/virtual reality and blockchain are changing the way the content is produced, distributed and consumed.<\/p>\n<p>The impacts are not just changing the creative economy, but society as a whole.<\/p>\n<p>&nbsp;<\/p>\n<h2>Creative Disruption\u00a0 through emerging technologies<\/h2>\n<p>This paper presents the findings of a joint project, conducted by the World Economic Forum and McKinsey &amp; Company, which studied the impact of emerging technologies \u2013 artificial intelligence, augmented reality, virtual reality and blockchain \u2013 on the creative economy.<\/p>\n<p>Given the varying maturity of the different technologies, it is too early to definitively state how they will change the creative economy.<\/p>\n<p>&nbsp;<\/p>\n<h2>Key Findings<\/h2>\n<p>The key findings are:<\/p>\n<p>Artificial intelligence (AI) is changing value chains for creative content from start to finish, which is having positive and negative impacts on society.<\/p>\n<ul>\n<li>AR and VR \u2013 immersive technologies \u2013 can dramatically alter the experience of content consumption. As the cost of immersive technology decreases, creators are enabled to redefine storytelling and narrative content in an entirely new medium. Given that immersive technology has the potential to be more engaging and capture more intimate personal data from users, there are risks that the business incentives of developing immersive media may run counter to practices that protect individual well-being.<\/li>\n<li>The creative economy and the platform economy are converging, redefining the relationship between creators, publishers and technology companies, and introducing difficult governance issues. Publishers can use technology to expand audiences, but technology platforms \u2013 companies that match businesses with customers \u2013 also have a large impact on the way content is discovered. As platforms become more involved in editorial decisions (influencing and deciding what type of content is seen and why), publishers\u2019 accountability moves towards technology platforms. Frameworks for governing this new dynamic are not yet sufficiently developed.<\/li>\n<li>Blockchain is the least advanced of all the technologies \u2013 while it holds promise for the creative economy, it requires further development. There are reasons to be excited by the adoption of emerging technologies in the creative economy, but also some negative implications that are worth considering.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.weforum.org\/whitepapers\/creative-disruption-the-impact-of-emerging-technologies-on-the-creative-economy?fbclid=IwAR0uvPovcrOzRxY73FxHtEyjq54gls_J79mVwJIGjoP6sfe1xt8ldQlvIjA\" target=\"_blank\" rel=\"noopener\">\u00a0Original Article and document Webforum<\/a><\/p>\n<p><a href=\"http:\/\/www3.weforum.org\/docs\/39655_CREATIVE-DISRUPTION.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-231\" src=\"https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2019\/06\/CreativeDisruption.jpg?strip=all\" alt=\"Creative Disruption: the impact of creative economy\" width=\"196\" height=\"170\" srcset=\"https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2019\/06\/CreativeDisruption.jpg?strip=all 1025w, https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2019\/06\/CreativeDisruption-300x259.jpg?strip=all 300w, https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2019\/06\/CreativeDisruption-768x664.jpg?strip=all 768w, https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2019\/06\/CreativeDisruption-1024x885.jpg?strip=all 1024w, https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2019\/06\/CreativeDisruption-150x130.jpg?strip=all 150w, https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2019\/06\/CreativeDisruption-600x519.jpg?strip=all 600w, https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2019\/06\/CreativeDisruption.jpg?strip=all&amp;w=205 205w, https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2019\/06\/CreativeDisruption.jpg?strip=all&amp;w=410 410w, https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2019\/06\/CreativeDisruption.jpg?strip=all&amp;w=512 512w, https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2019\/06\/CreativeDisruption.jpg?strip=all&amp;w=717 717w, https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2019\/06\/CreativeDisruption.jpg?strip=all&amp;w=820 820w, https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2019\/06\/CreativeDisruption.jpg?strip=all&amp;w=922 922w\" sizes=\"(max-width: 196px) 100vw, 196px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/a9OQLNvgf2Y?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Artificial intelligence, augmented\/virtual reality and blockchain are changing the way the content is produced, distributed and consumed. The impacts are not just changing the creative economy, but society as a whole. &nbsp; Creative Disruption\u00a0 through emerging technologies This paper presents the findings of a joint project, conducted by the World Economic Forum and McKinsey [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[108,110],"tags":[],"class_list":["post-159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-economy","category-emerging-technologies"],"blocksy_meta":[],"jetpack_featured_media_url":"https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2019\/06\/CreativeDisruption.jpg?strip=all","jetpack_shortlink":"https:\/\/wp.me\/p2TFCd-2z","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/comments?post=159"}],"version-history":[{"count":2,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts\/159\/revisions"}],"predecessor-version":[{"id":232,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts\/159\/revisions\/232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/media\/231"}],"wp:attachment":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/media?parent=159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/categories?post=159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/tags?post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}