{"id":559,"date":"2019-12-04T17:47:18","date_gmt":"2019-12-04T17:47:18","guid":{"rendered":"https:\/\/www.danielparente.net\/en\/2019\/12\/04\/the-future-of-shopping-is-on-smartphones-this-black-friday-proved-it\/"},"modified":"2019-12-04T17:47:18","modified_gmt":"2019-12-04T17:47:18","slug":"the-future-of-shopping-is-on-smartphones-this-black-friday-proved-it","status":"publish","type":"post","link":"https:\/\/www.danielparente.net\/en\/2019\/12\/04\/the-future-of-shopping-is-on-smartphones-this-black-friday-proved-it\/","title":{"rendered":"The future of shopping is on smartphones. This Black Friday proved it."},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"\">\n<div class=\"shift-to-hero\">\n<div class=\"content-mash-video\" data-autoplay=\"true\" data-template=\"postlead\" data-ytchannel=\"Mashable\">\n<p><img decoding=\"async\" alt=\"Uploads%252fvideo uploaders%252fdistribution thumb%252fimage%252f93705%252f44b1bf9e 5485 4753 bed4 4340916d820b.png%252f930x520.png?signature=djpgtmrk014nknog76bitcw4rrc=&amp;source=https%3a%2f%2fblueprint api production.s3.amazonaws\" src=\"https:\/\/mondrian.mashable.com\/uploads%252Fvideo_uploaders%252Fdistribution_thumb%252Fimage%252F93705%252F44b1bf9e-5485-4753-bed4-4340916d820b.png%252Ffull-fit-in__1200x2000.png?signature=3J6tWYTsUPWPvk7EdrzkR23XYn4=&amp;source=https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com\" data-fragment=\"m!bf0a\" data-image=\"https:\/\/mondrian.mashable.com\/uploads%252Fvideo_uploaders%252Fdistribution_thumb%252Fimage%252F93705%252F44b1bf9e-5485-4753-bed4-4340916d820b.png%252Foriginal.png?signature=HYdGb7WUeHDE9OfZAHEIUu8RlmA=&amp;source=https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com\" data-micro=\"1\"\/><\/p>\n<\/div>\n<\/div>\n<p>If you noticed shorter lines outside of Walmart and Best Buy this Black Friday, it wasn\u2019t because people weren\u2019t shopping. They were just doing it from their smartphones.<\/p>\n<p>According to a <a href=\"https:\/\/www.adobe.com\/experience-cloud\/digital-insights\/holiday-shopping-report.html\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a> by Adobe, Black Friday 2019 saw a total of $7.4 billion in online sales. A whopping $2.9 billion came from consumers making purchases on their smartphones, making Black Friday the biggest U.S. mobile shopping day ever.<\/p>\n<p>Smartphone purchases made up 39 percent of all ecommerce sales, a 21 percent increase over last year.\u00a0<\/p>\n<p>\u201cBlack Friday broke mobile shopping records with $2.9 billion spent through smartphones alone,\u201d said Adobe Digital Insights Head and Principal Analyst Taylor Schreiner in a statement. \u201cWith Christmas now rapidly approaching, consumers increasingly jumped on their phones rather than standing in line. Even when shoppers went to stores, they were now buying nearly 41 percent more online before going to the store to pick up.\u201d\u00a0<\/p>\n<p>People are buying more when they shop online too. The average order value for online shopping on Black Friday was $168, another new record.<\/p>\n<p>Even when shoppers didn\u2019t make a purchase on their smartphone, they were still browsing retail shops on there. Out of all online shopping traffic, 61 percent of it came from smartphones.\u00a0<\/p>\n<p>The top selling items from Adobe\u2019s data included electronics like Apple laptops, Airpods, and Samsung televisions. FIFA 20 and Madden 20 were the most popular video game titles while Nintendo Switch was the top selling console. <em>LOL Surprise<\/em>, <em>Paw Patrol<\/em>, and <em>Frozen 2<\/em> products were the best sellers in the toys category.<\/p>\n<p>Adobe had projected $7.5 billion in online purchases on Black Friday this year, so sales were a little off the mark. However, $7.4 billion still marks the second biggest online U.S. sales day ever, just after the $7.9 billion spent on Cyber Monday in 2018.<\/p>\n<p>Those records shouldn\u2019t get too comfortable in its positions though. Adobe\u2019s projections for Cyber Monday 2019: a record-breaking $9.4 billion in online shopping sales.<\/p>\n<\/div>\n<p><script>\n  !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\n  n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\n  document,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n  fbq('init', '1453039084979896');\n  if (window._geo == 'GB') {\n    fbq('init', '322220058389212');\n  }<\/p>\n<p>  if (window.mashKit) {\n    mashKit.gdpr.trackerFactory(function() {\n      fbq('track', \"PageView\");\n    }).render();\n  }\n<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/mashable.com\/article\/black-friday-smartphone-shopping-sales-2019\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] If you noticed shorter lines outside of Walmart and Best Buy this Black Friday, it wasn\u2019t because people weren\u2019t shopping. They were just doing it from their smartphones. According to a by Adobe, Black Friday 2019 saw a total of $7.4 billion in online sales. A whopping $2.9 billion came from consumers making purchases [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"blocksy_meta":[],"jetpack_featured_media_url":"https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2019\/12\/The-future-of-shopping-is-on-smartphones.-This-Black-Friday-scaled.png?strip=all","jetpack_shortlink":"https:\/\/wp.me\/p2TFCd-91","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts\/559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/comments?post=559"}],"version-history":[{"count":0,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts\/559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/media\/560"}],"wp:attachment":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/media?parent=559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/categories?post=559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/tags?post=559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}