{"id":607,"date":"2019-12-06T12:51:42","date_gmt":"2019-12-06T12:51:42","guid":{"rendered":"https:\/\/www.danielparente.net\/en\/2019\/12\/06\/facebook-launches-viewpoints-market-research-tool-brand-loyalty-remains-high-instagram-offers-a-glimpse-of-feed-ai\/"},"modified":"2019-12-06T12:51:42","modified_gmt":"2019-12-06T12:51:42","slug":"facebook-launches-viewpoints-market-research-tool-brand-loyalty-remains-high-instagram-offers-a-glimpse-of-feed-ai","status":"publish","type":"post","link":"https:\/\/www.danielparente.net\/en\/facebook-launches-viewpoints-market-research-tool-brand-loyalty-remains-high-instagram-offers-a-glimpse-of-feed-ai","title":{"rendered":"Facebook Launches Viewpoints Market Research Tool, Brand Loyalty Remains High, &#038; Instagram Offers a Glimpse of Feed AI"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/2019December6PromoComChart600w.png\" alt=\"2019 December 6 MarketingCharts Chart\" width=\"600\" height=\"389\" class=\"aligncenter size-full wp-image-27586\" srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/2019December6PromoComChart600w.png 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/2019December6PromoComChart600w-300x195.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><strong><em>Most marketers will abandon personalisation, study predicts<\/em><\/strong><br \/>By 2025 some 80 percent of marketers will cease investing in personalization because of customer data management difficulties and low return on investment (ROI), according to predictions from new report data. <a href=\"https:\/\/www.campaignlive.co.uk\/article\/marketers-will-abandon-personalisation-study-predicts\/1667472\" target=\"_blank\" rel=\"noopener noreferrer\">Campaign<\/a><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/cKs4vwlIe48?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><strong><em>Brand loyalty remains high at 89%, driven by product and price rather than service<\/em><\/strong><br \/>Loyal customers are the most likely to refer brands to others and to join loyalty programs, while being less likely to engage on social \u2014 two of many findings of interest to digital marketers in recently-released survey data, which also showed that product and price drove loyalty more than service. <a href=\"https:\/\/marketingland.com\/brand-loyalty-remains-high-at-89-driven-by-product-and-price-rather-than-service-271895\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Land<\/a><\/p>\n<p><strong><em>Email Tops B2B Channel List For Customers: Study<\/em><\/strong><br \/>Tried and true email was the preferred channel for B2B prospects to hear about companies, while simultaneously ranking as only the third most effective channel among B2B marketers, according to newly-released study data. <a href=\"https:\/\/www.mediapost.com\/publications\/article\/343966\/email-tops-b2b-channel-list-for-customers-study.html\" target=\"_blank\" rel=\"noopener noreferrer\">MediaPost<\/a><\/p>\n<p><strong><em>Instagram explains how it uses AI to choose content for your Explore tab<\/em><\/strong><br \/>Google-owned Instagram recently revealed some of the technology behind the popular platform\u2019s content selection process, including elements of the artificial intelligence (AI) the content-selection process uses, offering digital marketers a new glimpse of some of the selection factors that are in play. <a href=\"https:\/\/www.theverge.com\/2019\/11\/25\/20977734\/instagram-ai-algorithm-explore-tab-machine-learning-method\" target=\"_blank\" rel=\"noopener noreferrer\">The Verge<\/a><\/p>\n<p><strong><em>Brand Posts on Instagram: Engagement and Frequency Trends<\/em><\/strong><br \/>Brand posts to Instagram have seen a drop in average engagement rates from last year\u2019s 3 percent down to 2 percent, according to newly-released engagement and frequency trends report data gathered from 7.4 million brand posts on the platform. <a href=\"https:\/\/www.marketingprofs.com\/charts\/2019\/42093\/instagram-brand-posts-engagement-and-frequency-trends\" target=\"_blank\" rel=\"noopener noreferrer\">MarketingProfs<\/a><\/p>\n<p><strong><em>Zenith: Privacy And Regulation Slow Global Programmatic Growth<\/em><\/strong><br \/>69 percent of digital advertising spending will be done programmatically by 2020, yet the swift growth rates seen during programmatic\u2019s early days have begun to decline, largely due to privacy and regulation challenges, according to recently-released forecast report data. <a href=\"https:\/\/adexchanger.com\/agencies\/zenith-privacy-and-regulation-slow-global-programmatic-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdExchanger<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/2019December6StatisticImage.png\" alt=\"2019 December 6 Statistics Image\" width=\"600\" height=\"200\" class=\"alignnone size-full wp-image-27588\" srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/2019December6StatisticImage.png 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/2019December6StatisticImage-300x100.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><strong><em>Pinterest launches Pinterest Shop for small businesses that make and sell products<\/em><\/strong><br \/>Pinterest has released a new dashboard for the holiday shopping season, along with special product-related pins, several of the firm\u2019s new e-commerce offerings for brands, the platform recently announced. <a href=\"https:\/\/marketingland.com\/pinterest-launches-pinterest-shop-for-small-businesses-that-make-and-sell-products-271762\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Land<\/a><\/p>\n<p><strong><em>More Than Half of US Programmatic Digital Display Ad Dollars Go to Social Networks<\/em><\/strong><br \/>Social media network display advertisements will account for 56.3 percent of 2019\u2019s $57 billion spending among U.S. digital advertisers, and rise to 57.6 percent by 2021, two of several findings of interest to online marketers in new survey data from eMarketer. <a href=\"https:\/\/www.emarketer.com\/content\/more-than-half-of-us-programmatic-digital-display-ad-dollars-go-to-social-networks\" target=\"_blank\" rel=\"noopener noreferrer\">eMarketer<\/a><\/p>\n<p><strong><em>Facebook Introduces Facebook Viewpoints Market Research App, Paying Users for Participating<\/em><\/strong><br \/>Facebook has begun a limited launch of its new survey and research rewards feature, offering participating users financial rewards. Testing will begin in U.S., and the program differs from the Facebook\u2019s previous Study app, the firm recently announced. <a href=\"https:\/\/www.adweek.com\/digital\/facebook-introduces-facebook-viewpoints-market-research-app-paying-users-for-participating\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adweek<\/a><\/p>\n<p><strong><em>New Study: 2019 Promo.com Online Video Statistics and Trends [Infographic]<\/em><\/strong><br \/>A newly-released study of online video viewing trends offers a slew of statistics of interest to digital marketers, including that 49 percent of people watch more than five videos daily, 67 percent watch the most video using YouTube, followed by Facebook at 26 percent and Instagram with 6 percent. 36 percent watch between two to five videos a day, and 10 percent of respondents said that they watch too many to count, according to the Promo.com study. <a href=\"https:\/\/promo.com\/blog\/2019-online-video-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">Promo<\/a><\/p>\n<p><strong>ON THE LIGHTER SIDE:<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/2019December6MarketoonistComic600w.png\" alt=\"2019 December 6 Marketoonist Comic\" width=\"600\" height=\"428\" class=\"alignnone size-full wp-image-27587\" srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/2019December6MarketoonistComic600w.png 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/2019December6MarketoonistComic600w-300x214.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>A lighthearted look at <em>holiday deal creep<\/em> by Marketoonist Tom Fishburne \u2014 <a href=\"https:\/\/marketoonist.com\/2019\/12\/holiday-deal-creep.html\" target=\"_blank\" rel=\"noopener noreferrer\">Marketoonist<\/a><\/p>\n<p>Timeline Of Online Advertising \u2014 <a href=\"https:\/\/www.theonion.com\/timeline-of-online-advertising-1840060177\" target=\"_blank\" rel=\"noopener noreferrer\">The Onion<\/a><\/p>\n<p>Shutterstock Publishes 2020 Color Trends Report [Infographic] \u2014 <a href=\"https:\/\/www.socialmediatoday.com\/news\/shutterstock-publishes-2020-color-trends-report-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media Today<\/a><\/p>\n<p><strong>TOPRANK MARKETING &amp; CLIENTS IN THE NEWS:<\/strong><\/p>\n<ul>\n<li><strong><em>Lee Odden<\/em><\/strong> \u2014 Influencer Marketing Workshop with Lee Odden \u2014 Pubcon Florida 2020 \u2014 <a href=\"https:\/\/www.pubcon.com\/influencer-marketing-workshop-lee-odden-florida-2020\" target=\"_blank\" rel=\"noopener noreferrer\">Pubcon<\/a><\/li>\n<li><strong><em>Lee Odden<\/em><\/strong> \u2014 CMO Predictions From Marketing Influencers [Infographic] \u2014 <a href=\"https:\/\/www.marketingprofs.com\/chirp\/2019\/42183\/2020-cmo-predictions-from-marketing-influencers-infographic\" target=\"_blank\" rel=\"noopener noreferrer\">MarketingProfs<\/a><\/li>\n<li><strong><em>Lee Odden<\/em><\/strong> \u2014 15 Must-Attend B2B Marketing Conferences for 2020 \u2014 <a href=\"https:\/\/www.targetmarketingmag.com\/post\/15-must-attend-b2b-marketing-conferences-for-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">Target Marketing<\/a><\/li>\n<\/ul>\n<p>If you have your own top <a href=\"https:\/\/www.toprankmarketing.com\/services\/content-marketing\/\" target=\"_blank\" rel=\"noopener\">B2B content marketing<\/a> or <a href=\"https:\/\/www.toprankmarketing.com\/services\/digital-advertising\/\" target=\"_blank\" rel=\"noopener\">digital advertising<\/a> stories from the past week, please let us know in the comments below.<\/p>\n<p>Thank you for joining us, and we hope that you\u2019ll return again next week for more of the latest top digital marketing industry news. In the meantime, you can follow us at <a href=\"https:\/\/twitter.com\/toprank\" target=\"_blank\" rel=\"noopener noreferrer\">@toprank<\/a> on Twitter for even more timely daily news. Also, don\u2019t miss the full video summary on our <a href=\"https:\/\/www.youtube.com\/user\/toprankresults\" target=\"_blank\" rel=\"noopener noreferrer\">TopRank Marketing TV<\/a> YouTube Channel.<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script type=\"dfb08b30310a6aab64975c8f-text\/javascript\">(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"https:\/\/connect.facebook.net\/en_US\/all.js#xfbml=1\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script><script type=\"dfb08b30310a6aab64975c8f-text\/javascript\">(function() {\n  var _fbq = window._fbq || (window._fbq = []);\n  if (!_fbq.loaded) {\n    var fbds = document.createElement('script');\n    fbds.async = true;\n    fbds.src = \"https:\/\/connect.facebook.net\/en_US\/fbds.js\";\n    var s = document.getElementsByTagName('script')[0];\n    s.parentNode.insertBefore(fbds, s);\n    _fbq.loaded = true;\n  }\n  _fbq.push(['addPixelId', '770834486296402']);\n})();\nwindow._fbq = window._fbq || [];\nwindow._fbq.push(['track', 'PixelInitialized', {}]);\n<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.toprankblog.com\/2019\/12\/digital-marketing-news-120619\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Most marketers will abandon personalisation, study predictsBy 2025 some 80 percent of marketers will cease investing in personalization because of customer data management difficulties and low return on investment (ROI), according to predictions from new report data. Campaign Brand loyalty remains high at 89%, driven by product and price rather than serviceLoyal customers are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"jetpack_shortlink":"https:\/\/wp.me\/p2TFCd-9N","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2019\/12\/Facebook-Launches-Viewpoints-Market-Research-Tool-Brand-Loyalty-Remains-High.png?strip=all","_links":{"self":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts\/607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/comments?post=607"}],"version-history":[{"count":0,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts\/607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/media\/608"}],"wp:attachment":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/media?parent=607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/categories?post=607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/tags?post=607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}