{"id":825,"date":"2019-12-11T22:18:00","date_gmt":"2019-12-11T22:18:00","guid":{"rendered":"https:\/\/www.danielparente.net\/en\/2019\/12\/11\/augmented-reality-startup-taqtile-raises-3m-announces-magic-leap-partnership-geekwire\/"},"modified":"2019-12-11T22:18:00","modified_gmt":"2019-12-11T22:18:00","slug":"augmented-reality-startup-taqtile-raises-3m-announces-magic-leap-partnership-geekwire","status":"publish","type":"post","link":"https:\/\/www.danielparente.net\/en\/2019\/12\/11\/augmented-reality-startup-taqtile-raises-3m-announces-magic-leap-partnership-geekwire\/","title":{"rendered":"Augmented reality startup Taqtile raises $3M, announces Magic Leap partnership \u2013 GeekWire"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<figure id=\"attachment_537487\" aria-describedby=\"caption-attachment-537487\" style=\"width: 630px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full-width wp-image-537487\" src=\"https:\/\/cdn.geekwire.com\/wp-content\/uploads\/2019\/12\/image001-630x343.jpg\" alt=\"\" width=\"630\" height=\"343\" srcset=\"https:\/\/cdn.geekwire.com\/wp-content\/uploads\/2019\/12\/image001-630x343.jpg 630w, https:\/\/cdn.geekwire.com\/wp-content\/uploads\/2019\/12\/image001-1260x686.jpg 1260w, https:\/\/cdn.geekwire.com\/wp-content\/uploads\/2019\/12\/image001-768x418.jpg 768w, https:\/\/cdn.geekwire.com\/wp-content\/uploads\/2019\/12\/image001-1536x836.jpg 1536w, https:\/\/cdn.geekwire.com\/wp-content\/uploads\/2019\/12\/image001.jpg 1732w\" sizes=\"(max-width: 630px) 100vw, 630px\"\/><figcaption id=\"caption-attachment-537487\" class=\"wp-caption-text\">An employee uses Taqtile\u2019s Manifest software on a Magic Leap headset to learn about aircraft landing gear maintenance procedures. (Taqtile Photo)<\/figcaption><\/figure>\n<p><strong>New funding:\u00a0<\/strong>Seattle augmented reality startup <a href=\"https:\/\/taqtile.com\/\" target=\"_blank\" rel=\"noopener\">Taqtile<\/a> raised $3 million in a round led by Broadmark Capital and its affiliated entities, along with additional investors. It\u2019s the first equity round for Taqtile. The 35-person company was also part of Magic Leap\u2019s new enterprise partner program <a href=\"https:\/\/venturebeat.com\/2019\/12\/10\/magic-leap-formally-launches-magic-leap-1-and-reveals-enterprise-partners\/\" target=\"_blank\" rel=\"noopener\">announced<\/a> today.<\/p>\n<p><strong>Company background:\u00a0<\/strong>Taqtile develops augmented reality tech for industrial applications on headsets and mobile devices. Customers across six continents use its cross-platform Manifest software for training and other on-the-job purposes. The idea is to increase efficiency by reducing the time it takes to get work done while lowering error rates.<\/p>\n<p><strong>Customers<\/strong>: Clients include Seattle-area King County IT, which uses Manifest and Microsoft HoloLens <a href=\"https:\/\/www.geekwire.com\/2018\/king-county-wins-award-using-microsoft-hololens-train-staff-wastewater-treatment-plant\/\" target=\"_blank\" rel=\"noopener\">to train operators at a wastewater treatment plant<\/a>, and the New Zealand Defense Force. Taqtile initially launched in 2011 and focused on mobile app development <a href=\"https:\/\/www.geekwire.com\/2016\/microsoft-hololens-gets-3d-maps-taqtiles-new-holomaps-technology\/\" target=\"_blank\" rel=\"noopener\">before shifting gears to mixed reality<\/a>.<\/p>\n<p><strong>Magic Leap deal:<\/strong> Joining the enterprise partner program is a key milestone for Taqtile, given that Magic Leap is a leader in the augmented reality industry, having raised nearly $3 billion. Magic Leap will now re-sell Taqtile\u2019s Manifest solution as it turns its focus to enterprise use cases. Taqtile previously won a \u201cCreator\u2019s Grant\u201d from Magic Leap to port its solutions to the company\u2019s platform.<\/p>\n<p>Taqtile is also a Microsoft partner and won the U.S. Partner for Mixed Reality and Intelligent Cloud award earlier this year at Microsoft Inspire. AT&amp;T \u2014 which is a Magic Leap investor \u2014 is also a Taqtile partner.<\/p>\n<p><iframe title=\"King County Uses Manifest\" src=\"https:\/\/player.vimeo.com\/video\/280373316?dnt=1&amp;app_id=122963\" width=\"630\" height=\"354\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"><\/iframe><\/p>\n<p><strong>VR\/AR training:\u00a0<\/strong>VR and AR technologies \u2014 or \u201cmixed reality\u201d \u2014 haven\u2019t caught on with mainstream consumers, but businesses have found various use cases, particularly with training and\/or workforce efficiency. Companies from Airbus to Walmart are using the technology to train workers. Publicly-traded home services giant Frontdoor <a href=\"https:\/\/www.geekwire.com\/2019\/home-services-giant-frontdoor-acquires-portland-augmented-reality-startup-streem\/\" target=\"_blank\" rel=\"noopener\">just acquired Portland startup Streem<\/a>, which develops augmented reality technology for home improvement technicians. Other similar companies include Vancouver, Wash.-based RealWear, which <a href=\"https:\/\/www.geekwire.com\/2019\/realwear-raises-80m-teradyne-qualcomm-others-industrial-augmented-reality-headset\/\" target=\"_blank\" rel=\"noopener\">raised<\/a> $80 million in July, and new Seattle startup <a href=\"https:\/\/www.geekwire.com\/2019\/studio216-pivots-mixed-reality-startup-raises-1-1m-looks-build-off-microsoft-partnership\/\" target=\"_blank\" rel=\"noopener\">Altoura<\/a>.<\/p>\n<p><strong>Will VR\/AR catch on with consumers? <\/strong>Xbox chief Phil Spencer recently <a href=\"https:\/\/www.geekwire.com\/2019\/xbox-chief-phil-spencer-confirms-virtual-reality-not-priority-companys-next-generation-console\/\" target=\"_blank\" rel=\"noopener\">said<\/a> that VR is not a priority for Microsoft\u2019s next-generation console. VR\/AR has clearly not caught on with mainstream consumers. \u201cWe\u2019re responding to what our customers are asking for and \u2026 nobody\u2019s asking for VR,\u201d Spencer said.<\/p>\n<p>Taqtile CEO <a href=\"https:\/\/www.linkedin.com\/in\/dirckschou\" target=\"_blank\" rel=\"noopener\">Dirck Schou Jr.<\/a> is more optimistic. He pointed to <a href=\"https:\/\/www.theverge.com\/2019\/11\/11\/20959066\/apple-augmented-reality-ar-headset-glasses-rumors-reported-release-date\" target=\"_blank\" rel=\"noopener\">Apple\u2019s continued investment in AR<\/a> and said he expects everyday people to be eventually be wearing some type of headset that\u2019s tethered to a phone. But he added that software will be key. \u201cAs was the case with the PC, software drives it,\u201d he said. \u201cYou need software solutions to support new hardware ecosystems.\u201d<\/p>\n<\/p><\/div>\n<p><script>\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n  fbq('init', '451545185034187');\n  fbq('track', 'PageView');\n<\/script><script async defer src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js\"><\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.geekwire.com\/2019\/augmented-reality-startup-taqtile-raises-3m-announces-magic-leap-partnership\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] An employee uses Taqtile\u2019s Manifest software on a Magic Leap headset to learn about aircraft landing gear maintenance procedures. (Taqtile Photo) New funding:\u00a0Seattle augmented reality startup Taqtile raised $3 million in a round led by Broadmark Capital and its affiliated entities, along with additional investors. It\u2019s the first equity round for Taqtile. The 35-person [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[168],"tags":[],"class_list":["post-825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xr"],"blocksy_meta":[],"jetpack_featured_media_url":"https:\/\/e928cfdc7rs.exactdn.com\/info\/uploads\/sites\/3\/2019\/12\/Augmented-reality-startup-Taqtile-raises-3M-announces-Magic-Leap-partnership-scaled.jpg?strip=all","jetpack_shortlink":"https:\/\/wp.me\/p2TFCd-dj","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts\/825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/comments?post=825"}],"version-history":[{"count":0,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/posts\/825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/media\/826"}],"wp:attachment":[{"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/media?parent=825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/categories?post=825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.danielparente.net\/en\/wp-json\/wp\/v2\/tags?post=825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}