{"id":865,"date":"2019-12-12T00:19:35","date_gmt":"2019-12-12T00:19:35","guid":{"rendered":"https:\/\/www.danielparente.net\/en\/2019\/12\/12\/magic-leap-formally-launches-magic-leap-1-and-reveals-enterprise-partners\/"},"modified":"2019-12-12T00:19:35","modified_gmt":"2019-12-12T00:19:35","slug":"magic-leap-formally-launches-magic-leap-1-and-reveals-enterprise-partners","status":"publish","type":"post","link":"https:\/\/www.danielparente.net\/en\/2019\/12\/12\/magic-leap-formally-launches-magic-leap-1-and-reveals-enterprise-partners\/","title":{"rendered":"Magic Leap formally launches Magic Leap 1 and reveals enterprise partners"},"content":{"rendered":"

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Magic Leap<\/a> announced the launch of Magic Leap 1, a $2,995 mixed reality headset, and revealed a set of enterprise applications and partners aimed at getting \u201cspatial computing\u201d off the ground.<\/p>\n

For the past 16 months, Magic Leap has been selling its $2,295 headset as a beta version, dubbed the Magic Leap One Creator Edition<\/a> and targeted at developers of spatial computing and mixed reality apps \u2014 the company\u2019s term for overlaying animations on the real world through special glasses.<\/p>\n

Since the price is too high for consumers, Magic Leap has turned to enterprises to showcase a range of applications, such as learning and assistance, 3D visualization, communication, collaboration and \u201ccopresence,\u201d and location-based services, said Omar Khan, chief product officer at Magic Leap, in an interview with VentureBeat.<\/p>\n

Just as virtual reality vendors have learned, Magic Leap has found that new technologies can produce tremendous productivity gains for enterprise applications like employee training.<\/p>\n

Asked if the company has pivoted from consumer to enterprise customers, Khan said, \u201cThis has been our strategy for quite a while. Over the past 16 months, we\u2019ve been working on a hardware, software, and solutions platform necessary to serve the enterprise and business customers in a scalable fashion. And that\u2019s what we\u2019re announcing.\u201d<\/p>\n

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Above: Visualizing enterprise data.<\/p>\n

Image Credit: Magic Leap <\/em><\/p>\n<\/div>\n

He added, \u201cThe attention from the media ends up going toward the public examples. We tend to be classified as a consumer device because a lot of our enterprise work was behind the scenes and behind the doors of our enterprise customers. It\u2019s not like you can go into the McLaren factory and see our device in use. And so our consumer-facing applications and content were more visible and got more coverage. The enterprise has absolutely been in our strategy from the beginning.\u201d<\/p>\n

A recent story in The Informatio<\/a>n said that the Magic Leap One Creator Edition sold a mere 6,000 units, compared to the company\u2019s goal of moving 100,000 units. Magic Leap said that report was \u201clittered with inaccuracies and misleading statements and erroneously portrays Magic Leap\u2019s operations, internal plans, and overall strategy.\u201d But the company has not disclosed its sales numbers.<\/p>\n

The Information also reported that the result of the poor sales has been layoffs, cost-cutting, and other measures \u2014 such as freezing work travel. A number of people have left<\/a>, including chief financial officer Scott Henry and special effects wizard John Gaeta, and Magic Leap reportedly signed over its patents to JPMorgan Chase.<\/p>\n

In that context, the launch of the Magic Leap 1 and the new focus on the enterprise could be seen as a \u201chail Mary\u201d play by CEO Rony Abovitz to get Magic Leap on the scoreboard. Magic Leap has raised an estimated $2.6 billion since 2010 at a valuation in the billions of dollars, but it hasn\u2019t shown much yet that justifies that value, the critics say. Now it\u2019s Magic Leap\u2019s moment to prove those critics wrong.<\/p>\n

The Magic Leap Enterprise Suite<\/h2>\n
\"Magic<\/p>\n

Above: Magic Leap 1 headset is $2,995.<\/p>\n

Image Credit: Magic Leap<\/em><\/p>\n<\/div>\n

Available today on Magicleap.com, the Magic Leap Enterprise Suite includes everything a business needs to efficiently roll out spatial computing to employees and enable them to log into their device using their enterprise credentials, manage the device and data, and deploy enterprise or custom-built applications.<\/p>\n

\u201cWe\u2019re launching an enterprise suite that will enable enterprise customers,\u201d Khan said. \u201cEnterprise customers need tools and platforms to deploy devices and platforms like ours in a scalable fashion. They need to deploy those devices, manage those devices, upgrade those devices, update those devices, remotely wipe those devices, and provision those devices. And so part of the announcement next week is our enterprise platform necessary to serve those requirements of deploying Magic devices.\u201d<\/p>\n

For $2,995, customers can get:<\/p>\n