There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup.<\/p>\n
Japan’s arm of fashion retailer H&M and Disney are using the device to promote a special promotion of customized Star Wars apparel.<\/p>\n
The experience was developed in part by Warpin Media<\/a>, the same team behind the Magic Leap-powered Moschino fashion event last year<\/a> in New York.<\/p>\n This time around, the team is using the Magic Leap One to allow sci-fi loving fashion fans to create their own Star Wars t-shirts using the augmented reality device. Once the shirt is created, the user can take the apparel home with them as part of their sci-fi swag collection.<\/p>\n “It is a great example of how technology can help giving a garment an added value through product customization and on-demand production,” said Lucas Seifert, the country manager for H&M Japan, in a statement. “This will allow future business models to be more sustainable by avoiding over production and creating meaningful products that will be loved and cared for longer.”<\/p>\n In all, there are 12 designs that customers can interact with, each of which will be printed on a t-shirt on-site after the Magic Leap-powered construction of the placement is completed by the customer.<\/p>\n The experience is being offered at the Harajuku branch of H&M, a massive multi-floor facility located in the middle of Tokyo’s famed fashion district.<\/p>\n A special pre-opening event was held to test the experience out on a small selection of influencers earlier this week and the full experience will be open to the public starting Thursday, Dec. 12.<\/p>\n![\"Magic](\"https:\/\/img.reality.news\/img\/31\/66\/63711670978577\/0\/magic-leap-used-bring-ar-h-m-star-wars-fashion-collaboration-tokyo-developed-by-warpin-media.w1456.jpg\")
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