\n
![](\"https:\/\/media-assets-03.thedrum.com\/cache\/images\/thedrum-prod\/s3-news-tmp-376634-the_majors--default--1280.jpg\")
<\/p>\n [ad_1]
\n<\/p>\n
The Majors took place at Protein studios with around 300 attendees from the creative, digital and tech industries. Now in its fifth year, The Majors was created in conjunction with The Drum to celebrate the individuals and teams who have spent the last twelve months creating standout work.<\/p>\n
\u201cThere are many awards for businesses, but few that recognise the talents of the individual,\u201d said Allison Upton, marketing director at Major Players. \u201cWe wanted to create something that supports and highlights the brands and agencies, but mainly the people behind the scenes that often go unnoticed.\u201d<\/p>\n
The night saw 13 winners across categories from innovation to copywriting, judged by UK creative leadership, with trophies handed out by comedian Tom Ward who is supporting Jack Whitehall on tour.<\/p>\n
The award for Major Agency was presented to global brand experience agency, Amplify, while Island Records won Major Social Media Campaign for its work on the Giggs\u2019 Big Bad album release. Individuals from agencies and companies alike were represented \u2013 Matt Lambert won Major Business Developer for his work at TMW Unlimited and Mindful Chef won Major Start-up.<\/p>\n
The Majors also feature a freelancer category, which, this year, was won by Jennifer Woodhouse. The number of freelance workers in Britain has reached over 2 million and makes up a huge part of the industry, contributing \u00a3275 million to the economy. Often freelancers work tirelessly on multiple campaigns across a range of clients and fall short on recognition. Awarding the hard work Athina Andrelos, creative studio manager at Deliveroo, who won the Major Brand award on the night, agrees. \u201cI think tonight is really important in rewarding and just showing gratitude towards creatives and all the incredible hard work they put in. Because without their concepting, without their amazing ideas, brands would be nothing.\u201d<\/p>\n
While ahead of most sectors, the creative industries still has some way to go with regards to diversity. By having more representative teams, the output will be better reflected in society and clients will offer a better product or service. Heather McCrae, managing director at the Ideas Foundation, a charity encouraging young people into creative roles, won the Major Diversity Champion award.<\/p>\n
\u201cDiversity isn\u2019t just about ethnicity, it\u2019s about economic background and geographic location as well. And that\u2019s one of the things we\u2019re doing so much about at the Ideas Foundation. We\u2019re working across the UK in Leeds, Manchester and Cumbria because young people don\u2019t know about the creative industries. And teachers don\u2019t know about it. In London it\u2019s all around you. And actually the creative talent, the students were working with, is just phenomenal,\u201d she said.<\/p>\n
WINNERS<\/strong><\/u><\/p>\n Major Brand<\/strong><\/p>\n Deliveroo<\/p>\n Major Agency<\/strong><\/p>\n Amplify<\/p>\n Major Diversity Champion<\/strong><\/p>\n Ideas Foundation<\/p>\n Major Startup<\/strong><\/p>\n Mindful Chef<\/p>\n Major Social Media Campaign<\/strong><\/p>\n Island Records<\/p>\n Major Innovation<\/strong><\/p>\n Locum\u2019s Nest<\/p>\n Major Business Developer<\/strong><\/p>\n Matt Lambert, TMW Unlimited<\/p>\n Major Copywriter<\/strong><\/p>\n James Hudson<\/p>\n Major Creative<\/strong><\/p>\n Adam Kammin<\/p>\n