3 ways VR/AR became a reality for brands at CES

For many VR/AR activations, the experience is only as good as the 360-degree video that feeds it. Capturing this content requires a 360-degree camera, which records not only the main focus of a picture or video but everything around it. This allows the viewer to choose what they want to see, hear and experience.

“Anybody can put together a couple of sensors and make a camera,” says Michael Shabun, VP of marketing at 360 camera manufacturer Insta360. “The trick is in the software, and we identify ourselves as a software company first and foremost.”

Insta360 launched out of a college dorm just five years ago; today, it’s a global leader in the technology.

“You can now give [these cameras] to traditional filmmaking teams that have very limited experience in VR,” says Shabun, “And they can edit this content, just like they would normal, flat video content.”

Check out the video above for more from Shabun at CES.