Category XR Reality

2020 is the year of Apple AR Glasses

Apple augmented reality has business potential

Apple CEO Tim Cook called augmented reality “the next big thing” this week. But he kept quiet about his company’s  specific plans for this emerging technology. So Cult of Mac reached out to industry analysts who predicted that this year’s iPhone…

A (Magic) leap backwards | Opinion

A (Magic) leap backwards | Opinion

Rob Fahey Contributing Editor Friday 13th December 2019 Share this article Let me preface this article by acknowledging that since The Information reported on layoffs at Magic Leap following miserable sales of their AR headset, Magic Leap has roundly denounced…

Getting closer to building a metaverse

Getting closer to building a metaverse

NEW YORK IN “SNOW CRASH”, a 1992 science-fiction novel, the author, Neal Stephenson, conjures up a “metaverse”, where characters immerse themselves in a permanent, interactive online virtual world, one controlled by a single corporation. In “Ready Player One”, a 2011…