Category XR Reality

L’Oreal Expands Virtual Try-On Service

L’Oreal Expands Virtual Try-On Service

[ad_1] L’Oréal SA is expanding its use of augmented reality and artificial intelligence, after virtual try-on services over the past year prompted customers to buy more makeup and hair color products, said Lubomira Rochet, the French cosmetic company’s chief digital…

3 ways VR/AR became a reality for brands at CES

3 ways VR/AR became a reality for brands at CES

[ad_1] For many VR/AR activations, the experience is only as good as the 360-degree video that feeds it. Capturing this content requires a 360-degree camera, which records not only the main focus of a picture or video but everything around it. This allows the viewer…